Rachel Buchanan
Head of Growth | Go-to-Market | AI Implementation
Sandy, Utah · rachel@hive3.tech · LinkedIn
Growth lead who closes deals, runs onboarding and builds the AI tools behind both. Head of Growth at Hive3, an AI-agent and community infrastructure platform. Builds and ships working software solo by directing AI coding agents. Nine years in Web3 and blockchain, plus a record in sales leadership and live events.
Experience
Head of Growth · Hive3
Aug 2025 – Present- Closed and onboarded Hive3's first wave of paying communities, running full-cycle sales from first call to signed trial.
- Onboarded every trial community personally, running 1:1 trainings with each community's marketing and management team.
- Built Hive3's onboarding process from scratch, including a 30-day timeline, milestones and a self-paced course, now the company's process for every live community.
- Built a Claude-based tracker that checks every trial account daily against those milestones, and followed up personally with each account it flagged.
- Produced and hosted a 3-episode AMA series on X Spaces with 12 to 30 live attendees per episode, and wrote press releases, partnership announcements and BD demo packages for prospective partners.
Founder & CEO · Zella
Jun 2026 – Present- Designed and built a voice-first planning app for students with executive function challenges, with no prior engineering background, and grew it to 195 users in private beta with new sign-ups arriving organically through ChatGPT referrals.
- Directed a Claude Code agent through the full build, writing specs and running adversarial review passes that caught bugs in the agent's own fixes, and enforced fail-closed rules across every scheduled job.
- Fixed a signup failure for in-app browser traffic, roughly tripling completion from 8% to 23–32%, and built an AI syllabus importer with a code-level guard against invented assignments.
- Shipped voice capture (Whisper, GPT-4o), Canvas and Blackboard calendar import and PostHog analytics, with AI costs held under $5 a month.
Founder & CEO · IntegraLayer
Dec 2025 – Present (paused)- Designed the full front-end and back-end architecture for brand-claim verification infrastructure, now patent pending.
Founder and Principal · Buchanan Consulting LLC
Nov 2017 – Present- Designed, produced and hosted a live NFT auction in NYC for about 100 attendees, including a phygital sale of an NFT tied to custom sneakers.
- Built the logistics and served as auctioneer for a benefit NFT auction that funded a mobile food bus for an Atlanta nonprofit.
Executive Leadership Mentor · Future She
Jul 2024 – Dec 2025- Mentored 4 senior women leaders in a 1:1 program, with client testimonials published at future-she.com.
Board Member and Head of Fundraising · Wasatch Waldorf Charter School
Nov 2018 – Nov 2022- Moved a 300+ person gala and auction online on short notice in March 2020, raising $40K+ against a $40K goal with $52K in donated items.
- Led fundraising for two major annual events and the school's sustainer program.
Education Specialist · Beautycounter
Nov 2015 – Jul 2020- Built and led a 150+ person sales team to $5M+ in sales over 4.5 years, ranking in the top 0.05% of 50,000 consultants.
Selected Builds
- Torsalis: a live retirement planner with a free calculator, its own LLC and Stripe billing.
- An adaptive algebra study guide. The student's grade rose from 25 to 65 over a few months of use.
- 6 live websites designed and shipped, including a pro bono site and app for a preschool.
Earlier Experience
- Founder, T3 Global Inc (2022–2024): BD consultancy for blockchain-backed supply chain solutions
- Co-Founder, ROLA.global (2022)
- Blockchain Business Development Specialist, AgriUT (2021–2022)
- Co-Founder, The Alpha Drop Podcast (2020–2021): 6-episode series
- Co-Owner, Beaches Acupuncture & Wellness Center (2013–2020): profitable in year one, share sold
- Realtor, Traditions Realty (2006–2013): $5M+ closed in 2007, Rookie of the Year 2006
Skills
Growth Go-to-market, full-cycle sales, community onboarding, event production and live hosting
AI Claude Code agent direction, custom Claude skills, MCP connectors, prompt systems, AI search optimization (llms.txt, schema), OpenAI API (GPT-4o, Whisper), Ollama
Stack Vercel, AWS EC2, Postgres, Clerk, Stripe, PostHog, FastAPI, Docker